J.C. Penney opens its first-ever store in Brooklyn on Aug. 29

Plano, Texas -- J.C. Penney Company will open its first-ever store in Brooklyn, further increasing its New York City footprint, on Aug. 29. The all-new 124,000-sq.-ft., single-level store, located in Gateway Center, will provide a look at Penney's updated store model, which includes a new footwear format, an increased focus on jewelry, and new energy efficiency standards.



"The new Brooklyn store not only solidifies our presence in New York, it also signifies another milestone in J.C. Penney's turnaround," said Penney CEO Myron E. (Mike) Ullman. “This location displays our commitment to mindful store growth in high potential markets, and will perfectly complement our other New York City locations in Manhattan, the Bronx, Queens and Staten Island."



The store's exterior incorporates clean lines, large glass panels, and red accents. The interior is distinctly Penney, yet uniquely Brooklyn, with large murals of local landmarks, polished concrete floors and sleek finishing touches complementing the modern interior design.



In a first for Penney, the store will feature separate, footwear areas for men, women and children, with the zones directly adjacent to respective apparel departments.



Additionally, the majority of shoes will be open sell, allowing customers to quickly select their favorite footwear. There will also be a dedicated shoe clearance room.



The store also introduces a completely redesigned Modern Bride fine jewelry department, the first of its kind at Penney. The department is fashioned with gray tile, special wall coverings and sleek cases with bright LED lighting.



The EPA has certified the store as “designed to earn the Energy Star.” The building will use approximately 45% less energy than a prototypical Penney store built three years ago, incorporating features such as:



• High-efficiency 14.2 EER rooftop heating and air-conditioning units.



• Energy-saving, long-lasting LED lighting throughout the store, as well as LED exterior signage.



• Double-layer roof insulation to yield higher "R" values than typical stores.



• Radiant heating in the receiving dock area to reduce reliance on natural gas.



• Occupancy sensors to automatically dim lighting in stockrooms, offices and restrooms for increased energy savings.



• The Brooklyn store will also feature a full-service, 2,200-sq.-ft. in-store Sephora.