J.C. Penney plans in-store holiday shops

New York City -- J.C. Penney is adding holiday shops on its main floor, the Associated Press reported.



The "Wrapt" shop concept will debut in the company’s Manhattan store this week. It will be rolled out to the chain’s stores nationwide on Oct. 24.



The in-store shops will carry about 300 items, with the majority exclusive to J.C. Penney, according to the report.



"Our customer is pressed for time. We wanted to pull it together for her to make it easier," said Jan Hodges, senior VP and general merchandise manager of women's accessories, J.C. Penney, in the report. "This won't overextend her budget. These are impulsive gifts. We are creating a wow factor."