Max-Wellness to open new Mini-Max store format

Cleveland -- Max-Wellness will debut its new format, Mini-Max, in Moorings Park, a premier upscale retirement community in Naples, Fla. The store will be located in a new facility in the community, The Center for Healthy Living, which features medical and exercise facilities, a spa and beauty center, plus a 75-seat movie theatre.



The new Mini-Max Moorings will be a prototype operation used as a springboard for future expansion in other markets throughout the country. There are approximately 30,000 retirement facilities operating in the U.S. and Max-Wellness intends to focus primarily on upscale operations.



The merchandise selected for the Moorings Park location was done in collaboration with its medical staff and wellness providers. Products range from natural and organic vitamins and supplements to mobility devices, fitness items, braces, supports and everything for head-to-toe care.



Max-Wellness, founded by Michael Feuer, opened its first stores three years ago. Feuer, the CEO of Max-Wellness, was also the co-founder of OfficeMax and its CEO for 16 years. Max-Wellness operates stores in Ohio and Florida, and last year launched Wellness-in-a-Box, an automated retailing dispensing station located in major airports such as New York City's JFK, and Huston's Bush International. The kiosk features a customized assortment of approximately 75 health-and-wellness products specifically tailored to the needs of travelers.



The company is also exploring deploying its boxes on college campuses and in hospitals, retirement communities and large corporate headquarters.