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Moe’s Southwest Grill enters California market | Chain Store Age
Moe’s Southwest Grill enters California market Atlanta — Moe’s Southwest Grill has signed a deal to bring 18 new restaurants to Sacramento and Santa Cruz over the next seven years. This is the franchiser’s first push into California. HKM II is the franchise group behind the California expansion. HKM II owns 42 quick-serve burger restaurants throughout Northern California, Southern Nevada and Arizona. The first Moe’s is slated to open in the Sacramento area this spring. Overall, 14 locations are planned for the Sacramento metropolitan area. Plans also call for four restaurants around Santa Cruz and the central coast. Moe’s currently counts 500 locations in the United States. This deal is part of the company’s plan to open 300 more restaurants by the end of 2015.
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