Phillips Edison adopts LOC Card to enhance customer engagement
Cincinnati - Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.
Through this partnership, PECO and the LOC Card seek to provide customers with a desirable shopping experience that simplifies the process of participating in customer loyalty programs. With the LOC Card, customers can access a platform that stores all their offers and engagements, as well as any information for participating merchants’ loyalty programs, replacing the need for multiple individual merchant cards.
“At Phillips Edison, we place significant emphasis on creating an enjoyable shopping experience, and we are constantly seeking new, innovative solutions and services that benefit our retailers and consumers,” said Bob Myers, COO for PECO. “With this simplified solution, customers will be more likely to participate in loyalty programs which will help drive traffic to stores and provide retailers with multiple communication channels to engage their customers. It’s a win-win for everyone involved and we look forward to working with LOC Enterprises.”
The LOC Card, which will be available at all PECO shopping centers, can be activated with the scan of a QR code or the LOC Card website or with one swipe of the universal card at any participating retailer, automatically enrolling them into that merchant’s loyalty program. The LOC Card also allows consumers to monitor rewards from all participating merchant loyalty programs from a single, secure website.
“In recent years, loyalty programs have struggled due to the cumbersome enrollment processes, privacy concerns, numerous cards, and a whole host of other reasons,” said Jack J. Kennamer, president and CEO of LOC Enterprises, LLC. “The LOC Card removes all the barriers that prevent customers from participating in retailer programs.”