REAL ESTATE

Restoration Hardware debuts newest showcase

BY Marianne Wilson

RH (Restoration Hardware) has made its Portland (Oregon) debut. But don’t call it a store.

The luxe home furnishings retailer has opened a four-level, 46,000-sq.-ft. emporium in the historic Alphabet District of Portland. The space features home furnishings, artwork and accessories in an upscale gallery-styled setting, with entire floors dedicated to RH Interiors, RH Modern and RH Outdoor. It also includes an interactive Design Atelier, offering professional design services in a studio environment.

“We don’t build retail stores,” commented RH chairman & CEO Gary Friedman. “Most retail stores are archaic windowless boxes that lack any sense of humanity. We are building inspiring spaces that blur the lines between residential and retail, indoors and outdoors, physical and digital.”

Friedman added that RH spaces are more home than store, “surrounded by French doors, and flooded with natural light, with a 40-ft. skylight above the dramatic central staircase that leads you up four floors to a beautifully landscaped rooftop park.”

RH Portland features a charcoal grey Venetian plaster exterior with an expanse of glass-and-steel French doors that open onto a streetscape of Japanese zelkova trees, winter gem boxwood, climbing Boston ivy and jasmine pandorea vines. Entering, visitors pass through a 25-ft.-wide threshold of glass and steel and continue into a central hall with 13-ft. ceilings and a cast-stone Tuscan colonnade. Dramatic cased passageways lead to a classical arrangement of rooms with artistic lifestyle installations featuring RH Interiors collections from internationally renowned designers.

A grand double staircase spanning nearly 40 ft. with custom-designed iron handrails leads up to the second floor, which features a 2,700-sq.-ft. design studio, anchored by two, 15-ft. custom tables. Customers can work with the RH interior design team to create functional and elegant spaces. The studio also gives customers access to RH’s vast library of fabrics, leathers, and furniture and lighting finishes.

The third level RH Modern, with fully-integrated assortments of modern furnishings, lighting and décor. At the top of the grand staircase, visitors will arrive at the 6,000-sq.-ft. rooftop park, which offers panoramic views of the surrounding area and downtown Portland.

RH Portland marks the ongoing collaboration between RH Friedman, and design architect James Gillam of Backen, Gillam & Kroeger.

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