Silver Jeans Co. to open loft concept at La Plaza Mall

Winnipeg, Manitoba — Silver Jeans Co. has announced the opening of a loft concept store at La Plaza Mall in McAllen, Texas, on Sept. 13.



“We put a lot of work into making sure the store environment represents our brand,” said Michael Silver, Silver Jeans’ CEO. The 1,536-sq.-ft. loft will feature digital technology with a mobile point-of-sale system. A 6-ft media wall will display the latest ad campaign and music videos.