Sundance expanding its store base

BY Marianne Wilson

Salt Lake City — Robert Redford’s Sundance Catalog is growing from its Western roots as it expands its retail footprint.

The company will open a store in Edina, Minnesota, on Thursday, Sept. 17. The opening is one of two locations Sundance will open east of the Rocky Mountains in 2015 as it grows from lits Western home base. The company plans to continue its retail growth over the next several years with additional stores targeted across various locations nationwide.

"We are excited to launch our next phase of retail expansion with the opening of Galleria Edina,” said CEO Matey Erdos. “With our growing and geographically diverse customer base, we could not be more pleased to be presenting our newest retail experience in the mid-west.”

With an artisan-inspired design by JGA, Southfield, Michigan, the store uses reclaimed wood and artisan materials to promote the brand's heritage. It sells women's and men's apparel and footwear, jewelry, accessories, art and home décor.

"The Sundance vision embraces the spirit of creativity and fosters new discovery,” Erdos said. “Our Edina store will aesthetically further that vision in an original and captivating way."

Famed actor, director, and supporter of independent filmmaking Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. From a small operation run out of the attic of the old Sundance Village firehouse, Sundance Catalog has grown to become one of America's preeminent lifestyle retailers. Offering a curated mix of unique, premium-quality women's and men's apparel and footwear, jewelry, accessories, art and home decor, Sundance Catalog elevates the traditions of authentic American heritage into a classic and creative style.

In addition to the Edina location, the company's offers product through its catalog and three other retail stores, with locations in Corte Madera, California; Park Meadows, Colorado; and an outlet store in Salt Lake City.


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