Supervalu to debut urban store format
Supervalu, through its Cub division, will unveil a new grocery format in Minneapolis.
Cub will open a 46,000-sq.-ft. store in spring 2019 that will anchor a five-story, 148-unit apartment development planned for the Longfellow neighborhood of Minneapolis.
“This store brings a great new concept to the CUB portfolio as it will be our first store embedded into a residential complex,” said Anne Dament, executive VP of retail, marketing, and private brands at Supervalu “We’re evolving our look and feel while showcasing new shopping innovations for a better experience for our customers. We feel this new format Cub is a perfect fit for this neighborhood.”
The store will offer a versatile, modern design that will meet the needs of the traditional shopper while providing solutions for time-strapped ones as well, the company said. It will feature a large deli area with made-to-order meals, a theater-feel popcorn shop, a farmer’s market layout in the produce section, enhanced floral gift space, and a pharmacy.
With planning for multiple entrances and indoor café-style spaces that welcome guests to take a break or plug-in for work, the 46th and Hiawatha store will accommodate a variety of lifestyles.
It will also feature indoor café-styles spaces where customers can relax or plug in to work, and an outdoor seating area, complete with bicycle parking and walk-up window serving coffees, ice creams, and other treats.
“We’re very excited to see the culmination of over a year of planning and development,” said Drew Johnson, VP of Oppidan Investment Company, developer of the building. “Cub has done a great job responding to and incorporating stakeholder feedback into their store design.”
Cub, which was founded in 1968 and purchased by Supervalu in 1980, operates 80 grocery stores in Minnesota and Illinois.
In the Minneapolis market, even food co-ops and Aldi are on ground floors in a mixed use building. Cub is late to the party.