ThredUp plans major store expansion
Another digitally native retailer is making a commitment to the brick-and-mortar space.
ThredUp, the online consignment marketplace, plans to expand its fledgling retail footprint from its current two locations to 10 by yearend, reported glossy.com. It plans to eventually expand to some 100 stores.
ThredUp enjoys a strong following among millennials, attracted by its deep discount prices, fashion brands and the excellent condition of its merchandise. The company opened its first retail outpost last June, at Tanger Outlets, in San Marcos, Texas. A second location, in Walnut Creek, Calif., followed.
With a clean, modern design, ThredUp stores are powered by proprietary technology and a massive amount of online customer data. The inventory is informed by its most active customers, with the selection reflecting the items that are trending in each store’s specific locale.
“When we look at our piece of the retail pie — the percentage of retail that will be driven by resale — we think about how we can be an even bigger part of people’s lives,” CEO James Reinhart told glossy.com. “That’s when you really start to see just how important the physical retail piece is in the overall ecosystem. It’s about making it at as seamless as possible for everyone.”
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The art of luring shoppers with candy
Art installations and candy crafters like Sugarfina are becoming common attractions at malls looking for new ways to draw traffic. Why not put the two together?
That’s exactly what Macerich’s Santa Monica Place is doing for the next four months with Candytopia, a two-level, 16,000-sq.-ft. installation of both original art pieces and copies of the likes of Warhol and Rodin — all made of candy.
Despite the fact that tickets for Candytopia are $30 apiece for adults, Macerich reports that the exhibit is drawing thousands of visitors a week to the popular Southern California mall. What’s more, art (and candy) lovers are lining up early for the show and sticking around afterward to shop and dine.
“Candytopia is a smart concept blending art and retail into a truly original experience that is driving great traffic at Santa Monica Place,” said Macerich chairman and CEO Art Coppola.
Candytopia was the brainchild of “celebrity candy stylist” Jackie Sorkin, who partnered with retail veteran John Goodman and designer Zac Hertog to put on the exhibition, which undoubtedly would have won the praise of Andy Warhol. The Pop artist was known to occasionally follow a candy-only diet.
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