Top 10 Retail Center Experiences: No. 1 Westfield Century City
In a search for innovators in experiential retail, Chain Store Age asked readers to nominate retail centers worthy of being named among the Top 10 Retail Center Experiences in the nation. The editors’ picks start with No. 1 Westfield Century City:
Westfield Century City
If you’re going to spend a billion dollars to renovate an already successful center, you’d better have a lofty goal, and Westfield did. “We wanted Century City to be the home of retail in L.A.,” said Westfield executive VP of leasing David Ruddick.
Ensuring it would be a home worthy of the 21st century, Westfield engaged L.A.-based design guru Kelly Wearstler to metamorphose the space with walkways and gardens peppered with secluded lounges and cabanas, canopies of olive and palm trees, and alfresco dining promenades. Century City offers 50-plus food choices, including L.A.’s own Eataly location.
“What we created was a modern retail resort,” Ruddick said.
In June, The Business of Fashion industry group held its West Coast summit inside Century City, branding it with the imprimatur of “worldwide fashion destination” in the process. Michael Kors, Jon Varvatos, and Gerard Darel are among the names added to the fashion lineup at the new Century City.
Fitness and health figure much more prominently in the renovated center than before. Equinox is joined by such boutique workouts as Gloveworx and augmented by Next Health’s post-workout offerings of cryotherapy and biomarker testing. Century City guests also enjoy amenities such as rotating art installations and app-driven self- parking.
“This is the future. These are the new platforms. If you don’t honor them, you will have only short-term relevance,” Ruddick said.
This is the first in a series profiling the 10 selections from CSA‘s 2018 Top 10 Retail Center Experiences. Stay tuned for daily profiles of the next nine centers from now until Aug. 3.
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