Von Maur enters Northeast with its first New York location

Davenport, Iowa -- Von Maur Department Stores has opened its first location in the Northeast. The Midwest retailer opened a 140,000-sq.-ft. store at Eastview Mall in Victor, N.Y., which is just outside of Rochester.



"After several years of exploring the market, we're excited to finally open our doors at Eastview Mall and make our mark in the Northeast," said Jim von Maur, president of Von Maur. "The greater Rochester area is a vibrant community with a strong history of quality retailers. We look forward to building on this local history and providing shoppers with our unparalleled customer service, selection and overall shopping experience we've prided ourselves on for more than 140 years."



Anchoring the mall's southwestern wing in the former Bon Ton location, the store underwent a complete reconstruction to achieve Von Maur's signature exterior brick facade with arching entryways accented by a copper roof and cupolas. The two-level store features expansive floor plans that accentuate Von Maur's residential ambiance, complete with antiques, original artwork and music from the store's grand piano.



An interactive, life-sized tree in children's is designed to entertain Von Maur's youngest shoppers while amenities such as an antique pub display piece, motorcycle and television offer enjoyment in the Men's areas.



Partnering with local contractor LaChase Construction, Von Maur created more than 125 jobs over the course of the reconstruction.