Regional grocer stays fresh with AI

Heinen’s is supporting merchandising, ordering, and store operations in its fresh departments with a new artificial intelligence (AI) platform.

The Ohio-based grocery chain is deploying the Afresh solution suite in fresh departments across all stores. The Afresh AI-powered optimization platform is purpose-built for fresh departments and designed to reduce food waste, increase freshness, and accelerate stock turns.

According to Heinen’s, the Afresh app has been easy to use and provides highly accurate recommendations. The retailer’s product is fresher and more in-stock, and it has significantly reduced shrink.

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"Our customers know that they can always find the freshest, highest quality foods and the greatest assortment at Heinen's," said Jeff Heinen, co-CEO of Heinen's. "The partnership with Afresh enables us to continue to deliver on that promise of the freshest food and the best in-stock rate. We have always embraced innovation and are excited to partner with Afresh."

Founded in Shaker Heights, Ohio in 1929 as a neighborhood butcher shop, with four generations of family ownership, Heinen’s now operates 23 stores in the Cleveland and Northern Chicago areas.

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