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08/03/2021

REI in partnership for members to book unique outdoor getaways

Marianne Wilson
Editor-in-Chief
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REI and Hipcamp launch partnership to help members find and book unique outdoor stays (photo credit: Hipcamp)

REI is teaming up with the world’s largest provider of outdoor stays. 

The outdoor co-op retailer, which is owned by its members, and Hipcamp have entered into a multi-year partnership that will make it easier for REI members to find and book getaways including tent camping sites, cabins, treehouses, RV stays, glamping sites and more. The companies plan to explore a range of partnership-deepening opportunities over the next few years.

Similar to other short-term rental platforms, Hipcamp.com allows users to research destination availability, view photos, and read accommodation reviews before reserving and paying for their stay. Property owners and campers can rate the experience and recommend each other for future stays. 

"With the increase in people wanting to camp and explore the outdoors, we know how frustrating it is when campsites sell out quickly," says Rachael Minucciani, REI strategic partnerships. "Hipcamp is an amazing partner and resource for our members as it works to solve the dilemma of overbooked sites and provide new options for people to enjoy the outdoors."

With Hipcamp's access to more than 1.7 million acres of private land across the nation, and REI's gear guides and expertise, more people can try camping for the first time, the retailer said. REI members can also access special pricing on rentals for their next trip with Hipcamp. 

"The best way to help people care about the land is to make it possible for them to experience it and fall in love with it," said Jessie Lucci, Hipcamp's U.S. general manager. "Hipcamp eliminates so many of the barriers that face first-time and seasoned adventurers alike who are trying to find and book their next outdoor stay. We're proud to partner with REI to help get even more people outside."

To celebrate the launch, REI co-op members will receive a 20%-off discount code via email from REI to redeem online at Hipcamp.com. The code may be used at checkout between August 3-17, and allows members to book stays across the United States months in advance. 

The nation's largest consumer co-op, REI has 168 stores in 39 states.