Shopify is building upon its new partnership and continuing to expand the availability of its Shop Pay secure online payment solution.
The e-commerce platform, which recently augmented an existing partnership with Google to enable retailers selling on its platform to feature their products across Google in a few clicks, is expanding the availability of Shop Pay to all Shopify retailers selling on Google.
Later in 2021, retailers who enable Buy on Google, Google's native checkout flow, will be able to provide Shop Pay as a checkout option. According to Shopify, Shop Pay offers a conversion rate that is 1.72 times higher than a typical checkout, and will help independent retailers turn the discovery potential of Google into sales.
In February 2021, Shopify began providing its Shop Pay secure online payment solution to retailers on its platform who also sell on Facebook and Instagram.
“We’ve been partners with Google since 2012, and this expansion of our partnership is yet another reinforcement of Shopify and Google’s shared vision of commerce—that by putting the merchant first, everyone wins,” said Kaz Nejatian, VP, merchant services, Shopify. “Shop Pay is a great example of how we’re doing that. It’s 70% faster than a typical checkout, and that means fewer abandoned carts for merchants, and a stellar checkout experience for consumers. Shop Pay has helped consumers track nearly half a billion orders, and we’re excited to bring that functionality to merchants and consumers on Google.”