Aldi’s aggressive growth on track
Discount grocer Aldi’s new store growth and remodels are being accompanied by product expansion.
With more than 1,800 stores across the country, Aldi is in the midst of an accelerated growth plan, investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. The company said it is more than halfway through its remodel investment.
Aldi’s new store layout includes additional refrigeration space to accommodate more fresh, healthy and convenient products. The chain on Thursday announced it is expanding its product lineup to deliver more fresh products. With an emphasis on fresh, organic and easy-to-prepare options, 20% of products in every Aldi store will be new compared to last year.
“The continued success of our store expansion and remodel initiatives has given us the opportunity to carefully select and introduce new products that satisfy our customers’ increasing preferences for fresh items, including organic meats, salad bowls, sliced fruits and gourmet cheeses,” said Jason Hart, CEO of Aldi U.S.
The nationwide product rollout continues through early 2019. As part of the expansion, Aldi is increasing its fresh food selection by 40% with more ready-to-cook and organic fresh meats, expanded produce selection, new vegan and vegetarian options. It also is expanding its refrigerated grab-and-go offerings.