Amazon Go expanding to two new markets

BY Marianne Wilson

Amazon is expanding its cashierless store format outside of its Seattle home base.

Amazon Go will open in Chicago and San Francisco, according to numerous media reports. Job openings for store managers in each city were first reported by The Seattle Times. An Amazon spokesperson confirmed the two planned openings to GeekWire. It did not say when the stores would open.

The first (and still the only) Amazon Go location opened to the public in January. Prior to that, it was open a year in a test mode exclusively to Amazon employees.

To shop the store, shoppers launch the Amazon Go app on their mobile device as they enter, and take the products they want off of store shelves. Amazon’s “walk out” technology automatically detects when products are taken off (or returned) to the shelves, and keeps track of them in a virtual cart. When customers are done shopping, they just leave the store. Shortly after, they receive a digital receipt and their Amazon account is also charged for the order, according to the website.


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