Another first for Selfridges

BY Marianne Wilson

U.K. retailer Selfridges continues to push the envelope of department-store retailing.

The company celebrated the launch of a new designer streetwear department in its London flagship by installing the U.K.’s only permanent and free indoor skateboarding bowl. Named “The Bowl,” the structure, made from blonde wood, is located in the menswear department, adjacent to the streetwear lines.

Members of the public can book a one-on-one skate session with a pro. It will also host open skate sessions for experienced skaters.

Earlier this year, Selfridge’s opened what it said was world’s first boxing gym a department store. The pop-up, a collaboration with boutique boxing club BXR London, was open through the month of February.


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