STORE SPACES

BuzzFeed to open a toy store—with a twist

BY Marianne Wilson

Online news and quiz site BuzzFeed is going to try its hand at physical retail.

The company will open a toy store called “Camp” in Manhattan’s Flatiron District later this fall, reported the New York Post. The 11,000-sq.-ft. store will sell toys in the front, while the back will be set up as a related “experiential” area designed for social media photo sharing.

In a twist, Camp will change its theme and overhaul its merchandise several times a year, which is similar to a strategy pioneered by another Manhattan store, Story, which reinvents itself every couple of months. Rachel Schectman, founder of Story, is serving as an advisor on the BuzzFeed retail project, according to the Post. (Story was acquired by Macy’s In May.)

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STORE SPACES

First Look: Canada’s Indigo Books and Music makes U.S debut

BY Marianne Wilson

The largest bookstore chain in Canada has opened its first-ever U.S. store.

Indigo Books and Music has made its long-awaited U.S. debut with a 30,000-sq.-ft. store at The Mall at Short Hills, Short Hills, N.J. The space is designed around Indigo’s “cultural department store” for booklovers concept which combines typical book store categories such as books, magazines and stationery with such non-traditional ones as toys, home décor, wellness and other lifestyle products. It will also offer in-store events for kids and adults. (An in-store café is due is still under construction.)

The Short Hills outpost is warm, spacious and inviting, with an open floorplan designed as a series of zones, each with its own focal point. (Burdifilek, Toronto, developed the design approach for the store.) Books are the main attraction, but they are often complemented with products that tell a story around a book category. The Wellness Shop, for example, displays books on meditation, mindfulness, self-help and other related topics along with scent diffusers and candles.

Other zones include Home, Art and Photography, Paper Shop, Indigo Baby, and Indigo Kids, which is set off from the rest of the space with a color-splashed entry portal, colorful flooring and whimsical wall graphics. A large gift selection, Every Gift Tells a Story, is displayed on a wall opposite the checkout counter.

For more slideshows, click here.

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7-Eleven is off to the races—literally

BY Marianne Wilson

The world’s largest convenience retailer is set to open its first location at a professional sports venue.

7-Eleven will open a location at Texas Motor Speedway on Oct. 27, in time for the AAA Texas 500 NASCAR Playoff weekend (Oct. 27 until Nov. 5.) The store will operate 24 hours a day during race weeks beginning at 8 a.m. on the Saturday before the race and ending the following Monday at 4 p.m.

The 5,000-sq-ft. store will be located on the Lone Star Circle inner ring road outside of the infield’s North Tunnel exit. Tram service will be offered to and from the store and will give customers access to all other tram stops located throughout the Texas Motor Speedway’s property.

“7-Eleven customers are in a hurry and on the go. What better place to locate a store than at a major auto race track with fast cars and enthusiastic fans,” said Charles Bantos, 7-Eleven director of corporate development. “Opening a new store at Texas Motor Speedway allows us to meet them where they are and offer them the convenience they know and love during race weekends.”

The new 7-Eleven location will be available to fans during the speedway’s major race weeks throughout the year, including the O’Reilly Auto Parts 500 NASCAR tripleheader in March, DXC Technology 600 INDYCAR/NASCAR doubleheader in June and the AAA Texas 500 NASCAR Playoff doubleheader and Texas Sprint Car Nationals in November 2019.

“We are proud to become the first-ever professional sports venue to have a permanent, full-service 7-Eleven convenience store on our property that will have the ability to provide multiple benefits to our fans throughout our major race weeks,” Texas Motor Speedway president Eddie Gossage said. “The store will be an outstanding source for our thousands of race-week campers that may be in need of any items, many of which will be specifically stocked to help fit their needs. It also will provide all of our fans and race teams with the opportunity to enjoy some of the iconic 7-Eleven products such as the Slurpee and Big Gulp or find a variety of items in which they will never have to leave the property.”

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