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STORE SPACES

CVS Health unveils new health-focused store format

BY Marianne Wilson

CVS Health is putting the emphasis on health services in its new store concept.

The format, called HealthHub, is now open at three CVS Pharmacy stores in Houston, Texas. The design of the revamped stores allocates 20% of the space to health services, including durable medical equipment and supplies, and new product and service combinations to help customers manage conditions like sleep apnea and diabetes care. It also offers one-on-one and group counseling delivered by an in-store licensed dietitian, as well as access to a free weight loss digital app.

In addition, the HealthHub locations includes community spaces, with “wellness rooms” available for CVS professionals and community partners to host group events, including health classes, nutritional seminars and benefits education. Customers can explore health and wellness apps, as well as shop CVS’ expanded online product selection, on available iPads. They can also measure and track their blood pressure, weight and BMI at the store’s health kiosks. To see a video of HealthHub, click here.

A designated “care concierge” is available at the HealthHub locations to educate customers about the new in-store service offerings and events and connect them to providers.

The HealthHub concept is in line with CVS’ goal following its acquisition of health insurer Aetna to transform its stores, make customers healthier and lower health-care costs.

“We believe that transforming the consumer health care experience begins with creating a new front door to health care,” said Alan Lotvin, chief transformation officer for CVS Health. “Our new HealthHub locations are just that — helping to elevate the store into a convenient neighborhood health care destination that brings easier access to better care at a lower cost.”

CVS Health said it is encouraged by its early results and customer response to HealthHub’s three pilot locations, which had a soft opening December®. The company plans to continue to pilot the Houston-based locations, with the goal of continuing to innovate and test to determine the right mix of products and services that can impact patient health while being scalable.

“We have a sense of urgency about the need to bring real change to health care,” said Kevin Hourican, executive VP, CVS Health and president of CVS Pharmacy. “What’s clear to us is that it will take more than incremental steps to fix what is broken in the health care system. That’s why we’re excited about how the combination of CVS and Aetna can begin to establish an innovative health care model that will create an entirely new consumer experience and help people on their path to better health.”

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