STORE SPACES

Dallas retailer to make New York City debut

BY Marianne Wilson

A Dallas-based luxury brand is headed East.

Forty Five Ten will open its first store on the East Coast, a 16,000-sq.-ft. location at Manhattan’s Hudson Yards, in March 2019. The upscale emporium will join Forty Five Ten’s five existing stores across Texas and California.

The design concept for the retailer’s Hudson Yards outpost was created in partnership with New York-based firm Snarkitecture. It echoes Forty Five Ten’s regard for the unusual design element. The multi-section store presents the brand’s evolving selection of emerging and pillar designers in women’s, men’s, home and beauty.

The New York location will be the second largest for the brand, following its flagship in downtown Dallas, which opened in 2016. The 37,000-square-foot, four-story Dallas store features three retail levels and a top-floor restaurant and lounge. Museum-quality art is featured throughout the space.

“New York is the shopping capital of the world, largely because of its diverse retail clientele and creative magnetism,” said Katherine Greenberg, COO of Forty Five Ten. “Hudson Yards brings these worlds together in one energetic hub, which was a compelling draw for us. The Hudson Yards location is a logical next step for our brand, as well as an inspiring one, and we couldn’t be more excited.”

Founded in Dallas in 2000, Forty Five Ten was acquired by Headington Companies in 2014.

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STORE SPACES

Online retailer goes offline in Seattle

BY Marianne Wilson

Another digitally native retailer has expanded to bricks-and-mortar.

Eco-friendly fashion brand LumberUnion has opened its first permanent store, at Pacific Place, a five-story shopping center in downtown Seattle. Founded online in 2016, the Seattle-based clothing company takes its inspiration from the natural beauty and comfort of the Pacific Northwest woods. Its signature lumberjack-inspired patterning offers a more fashion-forward version of the traditional style.

LumberUnion sources only organic, non-GMO cottons for its clothing line, which includes super-soft graphic tees and wovens as well as snapback hats. Committed to the environment and preserving America’s natural woodlands, the retailer, in cooperation with conservation organization American Forests, plants trees for every purchase made in an effort to produce a “fashion forest” that will offset tree loss and help fight climate change.

“Pacific Place was an obvious choice for us since our brand is very much the new spirit of the Pacific Northwest – and where better to anchor that spirit than the heartbeat of Seattle fashion at Pacific Place,” said Anthony Bergin, LumberUnion CEO and environmental entrepreneur.

Pacific Place owns more than 50 shops and restaurants including Barneys New York, Tiffany & Co., Kate Spade New York, Trophy Cupcakes, lululemon athletica and AMC Pacific Place 11.

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Restaurant brand to unveil updated concept

BY Marianne Wilson

The Melting Pot Restaurant is giving itself a refresh to give patrons more options.

The company will debut a reimagined restaurant concept and expanded menu offerings — the first in its 43-year history — in late spring, in Red Bank, New Jersey. The new format will feature an open design layout, with an expanded retail area and an open show kitchen, featuring cheese and chocolate courses.

“We have created multiple dining areas to provide guests their choice of atmosphere,” said Mike Lester, president of The Melting Pot Restaurants, which is best known for its fondue offerings. “While we will continue to have a dining area for the traditional Melting Pot interactive experience, the overall environment will have a fun and eclectic variety of casual dining and social bar personalities that will give our guests the option to dine how and when they like.”

The new design will be inviting and modern, with bright accents and local touches. Warm and timeless natural materials will be used throughout the space, such as wood and marble.

In addition to the prominent cheese and chocolate open kitchen that will feature hand-dipped take-home treats, the refreshed concept will highlight a craft cocktail-focused bar design. A dining area will be dedicated to a new wine tasting experience, including wine flights.

The Melting Pot has more than 115 restaurants in 34 U.S. states, Canada, and Mexico and has more than 18 international locations in development. The concept is known for offering an assortment of fondue cooking styles and a variety of unique entrées served with signature dipping sauces.

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