STORE SPACES

Discount start-up launches first pop-up—with a twist

BY Deena M. Amato-McCoy

Online deep-discounter Brandless is preparing to open its first pop-up store — but nothing is for sale.

The e-commerce start-up, which sells cheap private-label consumables under the Brandless name, will launch a pop-up store in Los Angeles next month. The 3,500 sq. ft. location, called Pop-Up with a Purpose, will be open May 1-May 13.

While the store will display the company’s products, no merchandise will be for sale. The store will feature free samples, and live and online streamed content. Pop-up customers, as well as Brandless’ online shoppers, can access the store’s live streaming through Facebook Live and its #BrandlessLife blog on Twitter.

The store will also host interactive activities, such as panels, workshops and movement sessions, led by influencers across wellness, food, entrepreneurship and social impact.

“The #BrandlessLife Pop-up with Purpose is about more than shopping, it is an offline extension of our online mission to shine a light on ways to live more, and brand less,” said Tina Sharkey, Brandless co-founder and CEO.

Brandless, which launched in July, features more than 250 of its own private-label organic, non-GMO and gluten free consumables for $3 each. Merchandise spans the food, personal care, household, health, beauty and home office categories.

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STORE SPACES

Fitch makes executive appointment

BY Marianne Wilson

Global brand and retail design consultancy Fitch has appointed Alasdair Lennox as executive creative director in North America. Lennox will be based in New York. As lead creative for the region, he will further evolve Fitch’s branding and digital capabilities.

Lennox has spent most of his career at Fitch, joining 20 years ago as a junior environmental designer in London and rising to executive creative director for EMEA in 2014. He has extensive experience in both strategic and creative assignments for a wide variety of clients including adidas, Miele, McLaren, Nespresso, and Enterprise.

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Kohl’s details environmental moves

BY Marianne Wilson

Long-term sustainability is a priority of Kohl’s Corp.

The department store retailer has released its 2017 Corporate Social Responsibility report, which includes an update on Kohl’s environmental measures. Key highlights include:

• Electric Vehicle Charging Stations: Kohl’s offers 206 free electric vehicle-charging stations for customers and associates at 94 locations across the country, including Kohl’s corporate headquarters and stores across the country.

• Recycling Waste: To make recycling easier for customers, shippers can find a bright green box at Kohl’s stores for recycling select materials and can bring hangers back to the store any time for reuse and recycling. In 2017, Kohl’s recycled more than 150,000 tons of materials, achieving a recycling rate of more than 83% across its operations.

• Renewable Energy: In support of renewable and more sustainable sources of energy, Kohl’s hosts over 200,000 solar panels on 163 rooftops around the country and a total of nine solar trees between two locations in Wisconsin and Texas.

In addition to solar power, Kohl’s hosts two wind turbines at its distribution center in Findlay, Ohio.

Kohl’s actions to support its employees and communities are also detailed in the report. Some highlights include:

• Expanded Network of Wellness Centers: In 2017, Kohl’s added four wellness center locations, expanding access to quality, on-site healthcare for its associates and their families. Dedicated teams of medical professionals at 17 wellness center locations at all of Kohl’s distribution centers, e-commerce fulfillment centers and credit centers across the country, offer care tailored to each associate’s specific needs.

• On-Site Childcare: Kohl’s offers on-site childcare through its Child Development Center, providing care for nearly 500 children in dozens of classrooms at the company’s corporate campus.

• Kohl’s Cares Hospital Partner Program: Kohl’s partners with more than 70 children’s hospitals across the country to support community programs, including healthy development, safety, wellness and chronic disease management.

Kohl’s 2017 CSR report is available at Corporate.Kohls.com.

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