Discount start-up launches first pop-up—with a twist
Online deep-discounter Brandless is preparing to open its first pop-up store — but nothing is for sale.
The e-commerce start-up, which sells cheap private-label consumables under the Brandless name, will launch a pop-up store in Los Angeles next month. The 3,500 sq. ft. location, called Pop-Up with a Purpose, will be open May 1-May 13.
While the store will display the company’s products, no merchandise will be for sale. The store will feature free samples, and live and online streamed content. Pop-up customers, as well as Brandless’ online shoppers, can access the store’s live streaming through Facebook Live and its #BrandlessLife blog on Twitter.
The store will also host interactive activities, such as panels, workshops and movement sessions, led by influencers across wellness, food, entrepreneurship and social impact.
“The #BrandlessLife Pop-up with Purpose is about more than shopping, it is an offline extension of our online mission to shine a light on ways to live more, and brand less,” said Tina Sharkey, Brandless co-founder and CEO.
Brandless, which launched in July, features more than 250 of its own private-label organic, non-GMO and gluten free consumables for $3 each. Merchandise spans the food, personal care, household, health, beauty and home office categories.
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Fitch makes executive appointment
Global brand and retail design consultancy Fitch has appointed Alasdair Lennox as executive creative director in North America. Lennox will be based in New York. As lead creative for the region, he will further evolve Fitch’s branding and digital capabilities.
Lennox has spent most of his career at Fitch, joining 20 years ago as a junior environmental designer in London and rising to executive creative director for EMEA in 2014. He has extensive experience in both strategic and creative assignments for a wide variety of clients including adidas, Miele, McLaren, Nespresso, and Enterprise.
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