Discount stores big with teen holiday shoppers
Teens may be digitally savvy, but when it comes to shopping they tend to favor traditional venues.
A new survey from Junior Achievement USA (JA) reveals that a majority of teens (54%) plan to do much of their shopping at such brick-and-mortar discount stores as Walmart and Target this holiday season. Less than half (46%) said that they would be doing much of their shopping online, while about a third (35%) planned to head out to the shopping malls. The findings are essentially unchanged from a similar survey conducted by JA in 2017.
"Many young people have their first shopping experience during the holidays," said Jack Kosakowski, president and CEO of Junior Achievement USA. "This provides an opportunity for teens to begin learning how to work within a budget and make financially informed decisions. It also creates a moment when parents can talk to their kids about managing money as part of day-to-day conversation."
The top gift idea is clothing (54%), followed by gift cards (48%), video games (39%), accessories, such as hats and shoes (37%), small electronics (30%), jewelry (28%), toys (27%), music (23%), and sporting goods/apparel (17%).
The largest percentage of teens (42%) expects to spend less than $100 on holiday gifts, while about a fifth anticipate spending between $100 and $200 (21%). Far fewer (13%) think they will spend more than $200 on gifts. About a quarter (26%) either don't know what they will spend or don't anticipate buying presents.
A new survey from Junior Achievement USA (JA) reveals that a majority of teens (54%) plan to do much of their shopping at such brick-and-mortar discount stores as Walmart and Target this holiday season. Less than half (46%) said that they would be doing much of their shopping online, while about a third (35%) planned to head out to the shopping malls. The findings are essentially unchanged from a similar survey conducted by JA in 2017.
"Many young people have their first shopping experience during the holidays," said Jack Kosakowski, president and CEO of Junior Achievement USA. "This provides an opportunity for teens to begin learning how to work within a budget and make financially informed decisions. It also creates a moment when parents can talk to their kids about managing money as part of day-to-day conversation."
The top gift idea is clothing (54%), followed by gift cards (48%), video games (39%), accessories, such as hats and shoes (37%), small electronics (30%), jewelry (28%), toys (27%), music (23%), and sporting goods/apparel (17%).
The largest percentage of teens (42%) expects to spend less than $100 on holiday gifts, while about a fifth anticipate spending between $100 and $200 (21%). Far fewer (13%) think they will spend more than $200 on gifts. About a quarter (26%) either don't know what they will spend or don't anticipate buying presents.