STORE SPACES

Fast-growing Dutch retailer to bring womenswear store concept to U.S.

BY Marianne Wilson

Suistudio specializes in suits — but it's not dressing men.

Based in the Netherlands, the online women's apparel retailer is set to open its first U.S. store at the end of October, in New York City. The merchandise mix will emphasize no-fuss silhouettes that promise an "impeccable" fit and put a modern twist on the notion of power suiting — with in-store, while-you-wait tailoring available. In addition to suits, the mix includes shirts, dresses, and evening wear.

Suistudio is the little sister of Suitsupply, which was founded online in 2000, and has since expanded into brick-and-mortar, with 84 menswear stores across the globe, including approximately 25 in the U.S. The vertically integrated company launched the dedicated womenswear concept online in spring 2017. To date, Suistudio has opened two standalone stores, in Amsterdam and Shanghai.

"We've been asked consistently for a long time to make a women's collection," said Suitsupply founder and CEO Fokke de Jong. "After years of preparation, I think we finally nailed it. A perfect fit that our customers are excited to wear. Our brand is about bringing high-quality product for attainable price points."

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