STORE SPACES

Online menswear retailer in expansion mode

BY Marianne Wilson

Indochino, Canada’s made-to-measure menswear brand, continues its expansion from the Web into physical retail.

Indochino will open its first Minnesota location, at the Mall of America in Bloomington, Minn., on Dec. 14. The 2,909-sq-.ft. store (“showroom”) will offer a custom experience that allows customers to create and fully customize their suit and shirts.

Customers are paired with a dedicated trained associate who takes their measurements, assists with fabric selections, and walks the customer through endless customization options including, pockets, lapels, monograms and lining. Each garment is made to order and delivered in around four weeks.

Founded in 2007, Indochino opened its first physical location in 2014. The Mall of America space will be the company’s ninth store to open this year, for a total of 19 locations across North America. The company is aiming to open 150 locations globally in the next five years.

“Mall of America is the grand stage for international retailers, so it’s an honor to secure a premium space in this prestigious shopping center,” said Drew Green, CEO of Indochino. “This location is the perfect platform for our rapidly growing brand.”

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