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03/21/2019

First Look: Barneys gives cannabis the luxe treatment

Barneys New York is taking cannabis retailing to a higher level.

The luxury retailer unveiled an upscale “cannabis lifestyle and wellness” concept shop in its Beverly Hills flagship. The shop, called “The High End,” has products from an array of brands and also includes an exclusive partnership with upscale cannabis company Beboe. It features accessories and lifestyle products, with items across wellness, home, jewelry, beauty and more. It also includes custom blown glass pipes, luxury rolling papers, one-of-a-kind vintage ashtrays, accessories including sterling silver grinders, and CBD-infused beauty.

Customers can also can speak to Beboe representatives about its products, and purchase cannabis products from Beboe through its “white glove” delivery service, Emjay. (Recreational marijuana sales are legal in California.)

Barneys said it plans to expand The High End to additional stores in the near future.

"Many of our customers are incorporating cannabis into their lifestyle, and The High End meets this new need in a way that only Barneys New York can," said Daniella Vitale, CEO and president, Barneys New York. "We are thrilled for customers to visit The High End and its extraordinary selection of products. It's an experience they can't get anywhere else."