First Look: Champion, Los Angeles
Champion Athleticwear, the nearly 100-year-old iconic athletic apparel brand, has opened its first-ever U.S. store, in Los Angeles.
Located in the city’s flourishing La Brea District, the outpost features onsite customization, allowing shoppers to design one-of-a-kind Champion garments tailored to their specific preferences, exclusive specialized product assortments not available anywhere else, and frequent product drops from the company’s global lines. Regional collections inspired by the Southern California area locale will also be available and will include exclusive styles, colors and partnerships with local influencers.
The store’s design is inspired by Champion’s sportswear heritage but interpreted in a modern way, mirroring how the brand continuously reinvents its classic and iconic products. Key materials reference the brand’s authentic American athletic wear positioning, and include reclaimed basketball-court hardwoods, gym lockers and metal mesh (like the mesh fabric Champion pioneered).
“The store will showcase not only our iconic pieces, such as Reverse Weave, but also our heritage and key moments in time, further illustrating our brand’s unique identity,” said David Robertson, director brand Champion brand marketing. “We truly believe in our mantra that ‘it takes a little more to make a Champion’ and we’ve transformed this concept into a reality with this store.”
Champion, which is owned by Hanesbrand, has been enjoying a renaissance recently, with new collections and embraced by such models and social media stars as Gigi Hadid and Kylie Jenner.
Kroger honored for energy efficiency
The Kroger Co. is on track for big savings in energy use.
The supermarket giant has received the 2018 Energy Star Partner of the Year Award for its prioritization of Energy Star best practices in its energy management strategy and for its continued commitment to energy reduction. Kroger’s long-term goal is to reduce cumulative energy consumption — in the form of electricity — in its stores by 40% by 2020, as the chain outlined in its sustainability report.
Kroger has earned more Energy Star building certifications than any other commercial entity by certifying 320 grocery stores in 2017, bringing the total number of stores certified to 793 since 2011. The company has saved 48.7 million kilowatt hours of electricity by installing more than 3.8 million LED lamps.
“Kroger uses the EPA’s Energy Star program to track and assess energy consumption across our retail locations,” said Keith Oliver, Kroger’s VP of facility engineering. Oliver. “We benchmark building energy performance, assess energy management goals over time, and identify strategic opportunities for savings.”
Beyond its retail operations, Kroger’s logistics team continues to track its “ton miles per gallon” (TMPG) and look to new technologies to increase delivery and operational efficiencies. Kroger has committed to adding Tesla Semi electric trucks to its distribution fleet, which require lower energy cost per mile in comparison to conventional diesel tractors.
Footwear retailer makes China debut
Sam Edelman has taken its brand to Asia.
The company is opening three shops in China, with locations in Hong Kong, Shanghai, and Chengdu, with luxury retailer Lane Crawford. The stores will serve as an immersive and authentic brand experience for consumers.
Sam Edelman said its New York-based design team worked closely with Lane Crawford to create spaces reflective of its own U.S. retail stores. The stores will include such elements of Sam Edelman’s iconic aesthetic as vintage furniture, reclaimed wood walls, inlayed gold accents, and pops of the brand’s signature shade of green.
When asked why the brand chose Lane Crawford to debut its first shops in Hong Kong and China, Sam Edelman, designer, founder and president of Sam Edelman, said, “The incredible team at Lane Crawford were some of the first people to recognize and support me as a designer and they helped build my business more than a decade ago.”