First Look: The Finish Line’s new store concept
Athletic retailer The Finish Line has brought its updated store design to Los Angeles.
The athletic retailer unveiled its revamped Los Angeles-area flagship, at the Del Amo Fashion Center in Torrence, Calif. The updated retail space features a fresh design concept that highlights key product offerings from various brands and new digital display integrations.
“Elevated brand partner displays and cutting-edge technologies set a new in-store standard that strengthen Finish Line’s position as the destination for the latest and greatest sneakers in the marketplace,” said Mike Grimes, senior VP, brand and consumer experience at Finish Line.
The Del Amo location is the third Finish Line location to receive the design update, alongside Woodfield Mall, Schaumburg, Illinois, and Roosevelt Field in Garden City, New York. The design, by Callison, puts technology at the center of the store’s total experience, creating unique, immersive customer interactions.
The Finish Line runs approximately 950 branded locations in U.S. malls and shops inside Macy’s department stores.
Peet’s Coffee in first international venture
Starbucks Coffee Co. isn’t the only coffee company with designs on China.
Peet’s Coffee unveiled its first-ever international location with the opening of a flagship in Shanghai, China. The 3,900-sq.-ft. cafe, marks the formation of Peet’s Coffee China, an independently-run joint venture formed by Peet’s Coffee and Hillhouse Capital and led by Vivian Zhang, CEO, Peet’s China.
“Expanding internationally is a natural progression of our United States success and Peet’s recognizes that China is a fast-growing market with a flourishing base of coffee lovers seeking distinctive experiences,” said Shawn Conway, COO, Peet’s Coffee.
Peet’s Coffee Shanghai, which will operate an in-house roastery, includes a number a “discover bar,” that offers customers custom cups, tasting flights, and courses led by roasters and baristas. The space boasts a semi-circular design that puts the spotlight on the baristas, espresso preparation and hand-brewed coffee.
A “living wall” installation of fresh plants integrates nature into the store’s urban atmosphere, while also enhancing indoor air quality. The store’s flexible seating includes community tables, and an outdoor patio.
Founded in 1966 by Alfred Peet in Berkeley, Calif., Peet’s was acquired in 2012 by Germany’s JAB Holding Co., which also owns Caribou Coffee, Keurig Green Mountain, and Stumptown Coffee Roasters. In April 2017, JAB acquired Panera Bread Company.
The RealReal opens its first real store
The nation’s top online luxury consignment retailer has made the jump to brick-and-mortar with a store that brings its online experience to life and allows for even more personal interactions.
The RealReal’s first-ever permanent store, located in New York City’s SoHo neighborhood, sells luxury items, including men’s and women’s fashion, fine jewelry, watches, home furnishings, decor and art, with merchandise refreshed on a daily basis. The RealReal’s signature experts, ranging from gemologists to authentication specialists, take center stage in the store to engage directly with shoppers and consignors (sellers).
The store features a number of design elements, including a 35-ft. wall with 13 hidden closets containing curated women’s ready-to-wear, shoes and handbags — complete with a floor-to-ceiling wall of Hermès Birkin bags. The lower level features menswear, a library, lounge area, and a wall refreshed daily with rare sneakers. There is also a cafe.
Outdoor space on the lower level will be open in spring and summer for special events. It will also be used as a seating area for the store’s cafe.
Expert workshops will be held twice daily by The RealReal’s authentication team. The free educational sessions will provide visitors with expert content in authentication, styling, design, and current trends. Specialists from every category will be on-site daily to share their knowledge about the value of heritage brands, authenticity of specific items, and even the intricacies of fine watchmaking.
Appointments can be made with the on-site “luxury consignment office” to have fine jewelry, watches and handbags valued free of charge or to drop off items for consignment. In addition, professional services are available for item repairs, alterations, and authentication. The RealReal stands apart from other consignment sites in that it takes possession and authenticates every item prior to sale, the company said.
In 2016, The RealReal opened a holiday pop-up in Manhattan. It reportedly brought in $2 million in revenue in two weeks.
“After much success from The RealReal’s pop-up shop in New York last holiday season, we’re ready to expand our e-commerce business to a permanent brick-and-mortar space as another touchpoint for our customers and consignors,” said The RealReal CEO and founder, Julie Wainwright. “We not only created a concept store that represents The RealReal with the best product, but we created a next-level customer experience for buyers and consignors that leverages the speed of e-commerce with the brand experience of brick-and-mortar.”
For more on The RealReal, click here.