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STORE SPACES

First Look: Foot Locker brings new store format to the U.S.

BY Marianne Wilson

Foot Locker has brought its community-centered “power store” concept stateside.

The athletic footwear and apparel retailer’s power store format will make its U.S. debut on Friday, Jan. 25, in Eastpointe, Mich., which is in the Metro Detroit area. The 8,500-sq.-ft. plus store offers a wide range of footwear, apparel and accessories for men, women and kids along with such features as a women’s shop-in-shop and a Kids Foot Locker.

The power concept is designed to inspire shoppers and build community by serving as a hub for local sneaker culture, art, music and sports. The new Foot Locker features custom art from notable Detroit artist Désirée Kelly and is also home to an “activation space” that will host regularly-scheduled events and activations for the sneaker-obsessed.

In addition to community-oriented events, the store will offer exclusive, city-centric products including adidas AM4DET, a new SpeedFactory shoe designed by Kayla Donaldson, a Detroit native who took inspiration from her city, her craft and her story to bring the city and design to life. Other Detroit-inspired products include Nike’s “Home & Away” Collection, New Era hats, Herschel bags, Detroit vs. Everybody and District 81 apparel and more from local designers and personalities like Rick Williams.

Foot Locker currently operates “power stores” in London, Liverpool, and Hong Kong. It plans to open more than a dozen locations featuring the format across its family of brands in 2019. Upcoming stores are planned for Los Angeles, New York, and Philadelphia as well as Milan, Italy.

“It’s our goal at Foot Locker to bring the excitement of sneaker culture to local communities around the world, and that’s what our new Power Store model is all about,” said Frank Bracken, VP and general manager of Foot Locker. “We’re focused on creating immersive brand connections that are authentically tied to the neighborhoods they serve; from the local store staff that we hire to the products and experiences we offer.”

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