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STORE SPACES

First Look: Guitar Center unveils transformed Hollywood flagship

BY Marianne Wilson

One of the largest music stores in the United States has been given a makeover.

Guitar Center’s signature flagship on Hollywood’s Sunset Blvd. has been completely redesigned with an eye to offering customers a more immersive and experiential environment. The store, which opened in 1985, has also been expanded, from 18,000 sq. ft. to some 30,000 sq. ft. More than a place to buy musical instruments and related technology and accessories, Guitar Center has been reimagined as a place to create music, to experiment, to sample, to collaborate and to learn.

“Guitar Center’s $5 million-dollar investment into our newly revitalized Hollywood flagship location transforms it into one of the largest musical instrument stores in the world, full of the greatest selection of music instruments, accessories, music memorabilia, state-of-the-art lessons facilities and more,” said Ron Japinga, CEO, Guitar Center. “The redesigned Hollywood store represents a renewal of our legacy which lies at the heart of L.A.’s music scene and celebrates the rebirth of an icon – the greatest music store on earth.”

A vibrant new mural featuring the legendary Jimi Hendrix adorns the façade of the store. The interior boasts an open floor plan with more space, higher ceilings and an unobstructed view of Sunset Boulevard from the guitar room.

New features include a 15-ft long, interactive pedal display (150 pedals), a 24-ft wide snare drum wall with more than 80 snare drums on display, and interactive, plug-and- play displays from such popular brands as Pioneer and Yamaha. The “Vintage + Platinum Guitar” room includes a stage for live performances as well as shoppable wall displays for the Fender and Gibson brands. It also includes Guitar Center’s largest collection of vintage and platinum guitars with classic memorabilia from such legendary artists as Eric Clapton, Johnny Cash, Eddie Van Halen and more.

The second floor is dedicated to a state-of-the-art lessons facility with eight new lesson rooms. Guitar Center offers all kinds of music lessons, from guitar, piano, drums, ukulele, wind instruments, and music production. It will soon offer DJ and songwriting lessons.

Guitar Center currently operates more than 290 stores across the U.S. A new initiative, launching in 2019, is designed to help fill the gap created by the decline in music education, according to the company, and make Guitar Center the national leader in supplemental music education.

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