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STORE SPACES

First Look: Indochino, King of Prussia, Pa.

BY Marianne Wilson

Online made-to-measure retailer Indochino expands its brick-and-mortar footprint with its largest location to date, a 4,100-sq.-ft. space at King of Prussia mall, King of Prussia, Pa.

The new outpost caps off a busy summer for the Canadian retailer, during which it also opened a second location in New York City, and flagships in Chicago and Washington, D.C. Earlier this year, the company opened two storefronts in Canada, in Edmonton and Vancouver. It currently has a total of 17 stores in North America.

The new Indochino reflects the brand’s stylish approach to customized menswear, and is designed to bring its online experience to life. Customers are paired with a “style guide” who tailors the appointment based on each customer’s needs and helps him build a one-of-a-kind suit or shirt. The guides take measurements, assist with fabric selection, and walk shoppers through a wide variety of personalization options, including buttons, pockets, lapels, and monograms. Each garment is made to order and delivered in around four weeks.

The King of Prussia location is Indochino’s second store in the Philadelphia market. It also has a location in downtown Philadelphia

“King of Prussia is our fourth showroom to open this summer and a result of our continued success in Philadelphia, which was one of our first U.S. showrooms.” said Drew Green, CEO of Indochino. “We’ve built up a loyal customer base with our experiential approach, unique product and accessible price point and are looking forward to growing this further as we continue to change the way a generation of men shop for clothing.”

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