First Look: Innovative design marks new I+care Pharmacy
A modern design gives I+care Pharmacy a look all its own—and one that fits right in with its location, the hip Boerum Hill neighborhood of downtown Brooklyn.
The store, which combines a boutique pharmacy with a high-end optical service, represents a new concept for the owners, who run 10 other pharmacies in the New York metro area. It has a streamlined, modern sensibility and a high-end feel that targets the neighborhood’s evolving customer base.
Designed by Leah Plevrites, owner and lead designer of studioBig, New York, i+care’s interiors, branding, and signage convey a clean, modern aesthetic. Whites and blues create a cool, hygienic-looking palette. Touches of wood provide warmth and a nod to the pharmacy’s natural, organic focus.
Custom signage and a striking optical department draw customers into the long space, with the optical displays and customer service area in the front and pharmacy in the back. Visual cues, including distinctive blue and white floor tiles and floating white ceiling planes, lead shoppers through the space. The pattern of the floor tiles continues onto the optical display cases and pharmacy desk to draw attention to points of customer service.
All pharmacy shelving was dropped to no higher than eye level to maintain visual connection from the front of the store to the back.
To develop a fully custom look within an efficient budget, studioBIG derived the flower and cross logo and pattern from the stock floor tile (from Cement Tile Shop). The pattern was selectively carried throughout the space in impactful touches — on backlit cases, wallpaper, signage and wall graphics, and on the design of the pharmacy’s business cards. The result: a fully custom look without the high price tag.
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Retail design firm FRCH in merger
FRCH Design Worldwide has joined forces with one of the largest architecture firms in the country.
Nelson announced it has merged operations with FRCH. The newly combined organization has 25 offices with more than 1,100 employees, providing service to current and prospective clients in every region of the country
John “Ozzie” Nelson Jr., chairman and CEO of Nelson, and Jim Tippmann, CEO of FRCH, will lead the new organization as Co-CEOs. Nelson will also serve as chairman of the newly created board, and remain the majority shareholder.
“FRCH’s expertise and 50 years of experience in creating award-winning retail, hospitality, restaurant, entertainment and retail mixed-use environments and innovative consumer experiences is not only complementary to our organization, but positions us to respond to the changing disruption across multiple industries,” said Nelson. “For Nelson’s vast global solutions clients, this merger adds both geographic coverage and an elevated focus on brand, experience, and creative design.”
Over the coming months, both companies will work to further integrate their expanded service offering to provide clients with the full benefit of this merger. With the merger, FRCH has become ‘FRCH a Nelson Company.’
“Merging with Nelson provides our organization and clients with a stronger regional presence offering not only relevant depth of practice area expertise, but more reach nationally to be closer to our clients so that we are there when they need us,” said Tippmann.
Walgreens to debut new store format
Walgreens will unveil the first iteration of its new store format later this spring or in early summer, executives said at the 36th Annual J.P. Morgan Healthcare Conference.
It will mark the first major overhaul of the core Walgreens format since it finalized its merger with Alliance Boots in December 2014. The updated format will bring together many of the services Walgreens has been perfecting under one roof — including such healthcare offerings as in-store lab services, optical services and patient care through partnerships with such companies as MedExpress, Alex Gourlay, co-COO Walgreens, told J.P. Morgan healthcare analyst Lisa Gill.
Gourlay expects to pilot the new format for as many as 18 months before rolling the model out.
“We need maybe six months, maybe 18 months, to really understand all of these components to get the right business components to scale,” he said.” Some will scale individually, some will scale collectively. That’s the work we’re doing next.”
Once the format comes together, Walgreens won’t be stopping at just one store.
“We have worked out many of the components, [including] the capital costs required to be able to scale that when we get to the right point,” Gourlay said. “It also tells you we’ve been working on the retail side of the business to create the space to actually accommodate these services.”