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STORE SPACES

First Look: Nordstrom gets more ‘Local’ with two new locations

BY Marianne Wilson

Nordstrom is doubling down on its no-inventory store concept — and adding a couple of twists.

The department store retailer is adding two more Los Angeles locations for its Nordstrom Local format, with one opening in Brentwood (photos above) on Sept. 28, and another opening downtown at The Bloc, on Oct. 12. Both stores will be furnished by Anthropologie Home, which is collaborating with Nordstrom to outfit the stores with the latest in home goods and accessories. (In March, Nordstrom announced a deal with Anthropologie to introduce more than 200 items from Anthropologie Home at 15 Nordstrom stores and on its website.)

Similar to the first Nordstrom Local, which opened in October 2017, on Melrose Ave. in Los Angeles, the new locations will offer consultations with personal stylists, buy-online-pick-up-in-store service, alterations, curbside pickup and returns from Nordstrom.com and other online third-party retailers.

In addition, the stores will feature Trunk Club services, refreshments and fancy gift wrapping in partnership with Paper Source. Each of the Nordstrom Locals will also offer dry cleaning services in partnership with a Los Angeles-area dry cleaner.

But Nordstrom Local is not a one-size-fits-all concept. Instead, the stores are tailored to meet the needs of customers who live nearby. The approximately 1,200-sq.-ft. Brentwood outpost is focused on styling and alterations. It features a feminine ambience, with copper lighting pendants, curved furniture, soft lights, white walls and wood accents. Natural light floods the space during the daytime.

The approximately 2,200-sq.-ft. downtown Los Angeles store, will offer an on-site concierge and barber services in partnership with Baxter of California, as well as shoe, handbag and luggage repair services in partnership with a local cobbler. Customers will also be able to purchase grab-and-go food at this location. The store’s design will reflect the locale through an industrial décor complete with open ceilings, exposed ducts, deep saturated colors, woven wall art and hand-crafted wooden accented furniture.

Additionally, Nordstrom is introducing a new feature called “Get It Fast” on Nordstrom.com and the mobile app for customers in eligible zip codes in Los Angeles. It will provide customers with a real-time view of inventory available no later than next day. Customers can choose a convenient Nordstrom Local or Nordstrom location to pick up their purchase or opt for free next day shipping to their Los Angeles address.

“Los Angeles is one of our most highly engaged markets, with roughly four million active customers,” said Jamie Nordstrom, president of stores. “One of our goals with Nordstrom Local is to help provide them with a seamless and convenient experience, bringing services like in-store pick up of online orders, alterations, personal styling and more right to their neighborhood.”

For more slideshows, click here.

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