First Look: Nordstrom Local, West Hollywood, Calif.

BY Marianne Wilson

Nordstrom has unveiled its new retail concept, Nordstrom Local.

Located in West Hollywood, Calif., the 3,000-sq.-ft. store offers all sorts of services, including on-site tailoring, personal stylists, buy-online-pickup-in-store, manicures — but has no dedicated inventory. Eight fitting rooms (associates can transfer requested merchandise from Nordstrom stores or its website to Nordstrom Local for try on) surround a central meeting space.

“We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs,” said Shea Jensen, Nordstrom senior VP of customer experience, in announcing the initiative.


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