First Look: One Kings Lane makes leap to brick-and-mortar in New York City
Digital-first home furnishings and decor retailer One Kings Lane has opened a flagship in the heart of Manhattan’s SoHo neighborhood.
The two-level, 3,500-sq.-ft. store is located is what is believed to be one of the oldest buildings in SoHo. (It was built in 1818, originally as a private residence.) Cosmetic updates were made to create a fresh backdrop for One Kings Lane while highlighting some of the building’s original features.
The flagship is designed to create an immersive, home environment, with a product assortment curated to fit the aesthetic of the local neighborhood along with a variety of small-space solutions. As products sell, they will be replaced with new and different items. The assortment combines premium brands, the exclusive One Kings Lane Collection, vintage and antiques, and one-of-a-kind pieces. Home textiles accent the merchandising throughout the store and enhance its residential feel.
In addition, the new One Kings Lane offers professional interior design services, with a private, dedicated space on the second floor for design meetings. A prominent feature on the first floor is the brand’s recently-launched upholstery furniture customization platform, Palette by One Kings Lane, with an interactive workstation where customers can experience the new technology and review samples in person.
In partnership with iconic British cupboard makers Plain English Design, the store features a bespoke kitchen painted in One Kings Lane’s new signature color, Hudson Green. The flagship also highlights the brand’s exclusive collection with The Shade Store. In addition to showcasing the treatments in the shop’s windows, there are visual displays and swatches in the One Kings Lane Interior Design studio
“We are incredibly proud to open the doors of One Kings Lane SoHo today and believe this flagship is a showcase of the evolution of our brand, from our roots as an e-commerce platform into a true omnichannel retailer,” said Debbie Propst, president, One Kings Lane. “We can’t wait to welcome customers into this new space, which draws inspiration from the building’s history, the distinct aesthetic of SoHo, and the design needs of Manhattan residents.”
Founded online in 2009, One Kings Lane opened its first physical location in summer 2017, a pop-up in Southampton, N.Y. The response to the temporary outpost was so positive that the company decided to make it a permanent space.
One Kings Lane was acquired by Bed Bath & Beyond in 2016.
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