First Look: Sleep Number goes high-tech in New York
It’s not just online upstarts disrupting the mattress category — Sleep Number is also doing its part.
The mattress retailer’s new location, in Manhattan’s Flatiron District, is designed to take shopping for a mattress — and sleeping — to a new, “smart” level. It offers an inviting, experiential environment, with interactive technologies and digital experiences woven into a modern, loft-inspired setting.
The new store brings to life the company’s line of 360 smart beds. The high-tech mattress, which integrates hardware and software, is powered by Sleep Number’s proprietary biometric sleep tracking system. The bed automatically adjusts comfort to keep users sleeping soundly all night, adjusting itself as sleep positions change. It intuitively responds to each person’s bedtime routine, and also has an accompanying app with a number of customization options, including setting a smart alarm that awakes a sleeper at the optimal moment.
“Most people don’t realize what a difference their bed makes to their sleep, which is one of the most important aspects of their health and wellness,” said Shelly Ibach, president and CEO of Sleep Number, which operates more than 560 stores nationwide. “Our new Sleep Number store in the Flatiron District demonstrates the transformative impact of our smart bed on individual comfort, restfulness and well-being.”
The store experience begins just inside the entry, which boasts a large digital map illuminating the sleep patterns (including the average wake-up and to-bed times) of different neighborhoods across Manhattan. (The map is made possible via Sleep Number’s sleep tracking and biometric technology.)
The interior is divided into several rooms, which makes the space feel intimate. Customers are invited to try out the smart beds on display, and can participate in an individualized experience using 3D imaging to identify their pressure points and better understand how the 360 smart bed will alleviate them. There is also a three-minute, immersive “ride” where the consumer learns about the technology built in to the bed
A mix-and-match display of pillows, comforters, etc., features a large-scale digital display that allows customers to customize their ultimate bedroom retreat.
Sleep Number’s tech enhancements are complemented by the store’s associates, or “sleep experts,” who are dedicated to the company’s mission.
“The Sleep Number store experience combines the latest in technology with the expertise of our sleep professionals, to deliver a value-added experience for our customers,” said Andy Carlin, chief sales and services officer. “For us, it’s all about helping people find solutions for their best possible sleep.”
Sleep Number is well positioned in one of the Flatiron District’s few standalone retail spaces. Located at 136 Fifth Avenue, it occupies 3,650 sq.ft. on the ground floor and 3,650 sq.ft. in the lower level. RKF vice chairman Ariel Schuster and senior director Ike Bibi helped arranged the lease.
“The Flatiron District is the go-to destination for innovative retail concepts wishing to attract younger, engaged and wellness-focused consumers, making this the perfect location for Sleep Number to plant its flag in New York City,” said Bibi.
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Trending Stores: Frye, New York City
The oldest operating footwear brand in America, with a history that dates back over 150 years, has modernized its image while staying true to its heritage.
Designed by New York City-based Parts and Labor Design, the Frey Company’s 2,000-sq.-ft. store in Manhattan’s Flatiron District is elemental, modern and hand-crafted. The design casts an eye to the future while remaining considerate of the past, resulting in a space that celebrates a product lineup that extends beyond the famed Frye boot.
The furniture and fixtures pay homage to the brand’s handcrafted heritage and feature softened edges, lending a comfortable vibe. The modern look is juxtaposed with the cast-iron columns — a reminder of the classic architecture of the neighborhood — that are found throughout the space.
All facets of the store, including the materials palette, speak to the craftsmanship that has long been at the heart of Frye. The brand’s signature materials, including premium leathers and metal harness rings, infuse the space with the aesthetics of its footwear. Standout elements include the signature chandelier, comprised of 10,000 harness rings hung on 2,500 leather straps.
Distressed plaster walls reveal original brick and feature patterned tapestries and sleek. The shelving, constructed of metal rods, lends the space clean, elegant lines.
Authentic Brands Group acquired a majority stake in Frye in late April and currently co-owns the brand with Global Brands Group. The Flatiron location is the first Frye store to open since the acquisition and the company’s 16th freestanding U.S. store.
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Coming to Vegas: Nation’s ‘first’ cannabis superstore
Another attraction will soon light up the Las Vegas sky—in more ways than one.
Planet 13, billed as “the country’s first cannabis entertainment complex and superstore,” will open on October 30, in Las Vegas, just off the Strip. Designed to appeal to both the general public and cannabis aficionados, the 40,000-sq.-ft. facility includes an entertainment space with interactive attractions and a 16,500-sq.-ft. cannabis dispensary with 45 to 50 registers. The company also intends to introduce event space for corporations to rent. (Nevada legalized adult-use marijuana in 2017.)
Even amid the glitz and neon of Las Vegas, Planet 13 will be hard to miss. The roof will feature 15-foot-tall lotus flowers (13 in all), lit with LEDs. Made of acrylic leaves and metal stems, the lotus flowers can be controlled by customers. The control panels will be located near an outdoor water feature.
The lobby of the building boasts sensory-activated LED flooring that creates an interactive show when walked on. Moving further into the main space, a glowing aerial orb hangs high above the dispensary floor. There’s also interactive laser graffiti where visitors can leave their mark with unique writings and drawings. An array of 3D visuals will be projected onto walls throughout the space.
“We have already generated a loyal following of Las Vegas customers at our current dispensary location and we are confident that the superstore will be a strong draw for the 55 million visitors from around the world that come to the city each year,” said Robert Groesbeck, co-CEO and board member of Planet 13, a vertically integrated cannabis company cultivation, production and dispensary operations in Las Vegas.
The company already operates a dispensary in Las Vegas that is licensed for medical sales and for recreational sales. It also holds two cultivation licenses in Nevada.