Gen Z shoppers big on brick-and-mortar — and BOPIS
Young shoppers like shopping in stores.
That’s according to a new study by Package Concierge, in which nearly 60% of surveyed shoppers aged 18 to 25 years old said they visited a mall within the last week, with almost 90% making an in-store purchase during their visit. Nearly one-third of those polled said they want items purchased within just a few hours, typically quicker than they can get them via online shopping.
But while Gen Z shoppers may be using traditional shopping methods, they are also leveraging non-traditional retrieval methods. More than half (58%) have used buy-online-pickup-in-store. Nearly two-thirds used the service within the last month.
The survey also found three in 10 shoppers have used an automated locker. And when choosing between two equal retailers for the same item, 60% of Generation Z-ers say BOPIS plays a factor in retailer selection. More than four in 10 use BOPIS to ensure the item is available before they head to the store, while 30% rely on it because they’re last minute shoppers.
“The survey validates what we’ve known to be true - shopping behaviors are evolving and consumers want options that include both online and in-store experiences,” said Georgianna W. Oliver, founder of Package Concierge. “As retailers work to market to the coveted Generation Z demographic, they must implore modern methods to attract younger shoppers. The BOPIS strategy is only as strong as the ease and innovation of its fulfillment method, which is why we’re seeing traction for our automated locker system that simplifies and secures the entire process for both retailers and shoppers.”