STORE SPACES

Giant Food Stores opening second location of new urban format

BY Marianne Wilson

Giant Food Store’s Heirloom Market concept is expanding its presence in Philadelphia.

Giant announced it will open the second location of Giant Heirloom Market on Friday, August 2. The 9,950-sq.-ft. store is located in the University City neighborhood of Philadelphia, near Drexel University, the University of Pennsylvania, and the city’s prestigious hospitals. It will offer a wide selection of high‐quality, fresh, local, and seasonal foods, convenient grab-and-go meals, a vast array of plant‐based foods, a large gluten-free section, and a curated selection of wine and beer, complete with a rapid bottle chiller.

Additional highlights will include a sampling station to encourage the exploration of new flavors, an expanded fresh-made sushi department, a gourmet cheese section with pairing recommendations, kombucha on tap, and a do‐it‐yourself olive oil and vinegar blending station. It will also feature local partnerships with Philadelphia‐area food purveyors.

Giant opened the first Heirloom Market in January, a 9,500-sq.-ft. location in the Graduate Hospital neighborhood of downtown Philadelphia. Two additional locations are planned, one in Philadelphia’s Northern Liberties neighborhood and one in Queen Village.

“The opening of our second Giant Heirloom Market store reaffirms Giant’s continued commitment not only to the Philadelphia region, but also to our strategic investment in the city’s urban core,” said Nicholas Bertram, president, Giant Food Stores.

The new store will also offer Giant Direct, Powered by Peapod, which will allow customers to access tens of thousands of items found in Giant stores, all of which can be ordered online for next-day pick up or delivery.

Customers can also shop how they want with the Scan It! mobile app, where they can save time, money and find meal inspiration, build a shopping list and check items off as they shop. Customers can also enjoy easy self-checkout stations that are all named after local streets in the area.

The Heirloom Market format has a smaller footprint than a traditional Giant supermarket. It combines such modern innovations as mobile checkout with a strong community focus. Sampling and demonstration encourage customers to explore and try new things, and local vendor partnerships are spotlighted. An onsite “produce chef” is available to prepare fresh vegetables and fruit on request.

If customers need something that is not available in-store, associates will help guide them to in-store iPads to order online, with the goods delivered the next day.

Giant Food Stores operates 180 grocery stores, 132 pharmacies, 102 fuel stations and across Pennsylvania, Maryland, Virginia and West Virginia.

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