STORE SPACES

Indochino ramps up store expansion

BY Marianne Wilson

Indochino, the digitally native made-to-measure menswear brand, is expanding its brick-and-mortar footprint by almost a third.

The Vancouver-based company, among the recipients of Chain Store Age’s 2018 Breakout Retailers Awards, will open eight new locations during the next four months, ranging from Newport Beach, California, to Short Hills, New Jersey (see list end of story). Bialow Real Estate represented Indochino on all of the deals.

Indochino, which was founded online and moved into physical retail in 2015, currently has 23 stores (“showrooms”). The company decides which new markets to enter with the help of a heat map that shows its strongest online customer bases. The locations are chosen for their close proximity to a young professional community and as a premier shopping destination for men aged 25-45, the company’s core demographic.

“The latest investment in retail marks an important step in our growth strategy as we look to expand our brick and mortar network by almost a third over the course of four months,” said Drew Green, CEO of Indochino. “Indochino has evolved its digitally native foundation over the past few years and expanded at an industry leading pace, based on the belief that an enhanced and custom shopping experience should be accessible to everyone.”

Indochino’s retail spaces offer an immersive experience. Customers are designated their own personal stylist who assists them in designing their suit or shirt and helps them choose from millions of possible combinations of fabrics and personalization options. Garments are then made to the customers’ precise measurements and shipped directly to their door within three weeks.

“We have continued to develop a differentiated retail concept that offers our customers a world class experience while enhancing shareholder value through significant and sustainable growth,” added Green. “Showrooms give customers access to a completely new way to shop whilst being highly efficient to operate. We pass these savings on to our customers in the form of great value, high quality clothing. It’s a winning formula.”

Here is the list of Indochino’s upcoming locations:

Dallas, Texas, opening May 11
Knox District,
Size: 2,900 sq. ft.

Denver, Colorado, opening May 18
Cherry Creek North
Size: 3,196 sq. ft.

Bethesda, Maryland, opening May 25
Bethesda Row
Size: 2,497 sq. ft.

Short Hills, New Jersey, opening June 2018
The Mall at Short Hills
Size: 2,435 sq. ft.

Scottsdale, Arizona
Scottsdale Quarter
Size: 1,691 sq. ft.

Columbus, Ohio, opening summer 2018
Easton Town Center
Size: 1,919 sq. ft.

Newport Beach, California, opening summer 2018
Fashion Island
Size: 2,782 sq. ft.

Madison Avenue, New York, opening summer 2018
Size: 1,700 sq. ft.

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