STORE SPACES

Land’s End to unveil new store concept; launch brick-and-mortar expansion

BY Marianne Wilson

Specialty apparel retailer Land’s End is doubling down on physical retail.

In a presentation at the ICRC Conference in Orlando, the company said it will unveil a new store concept in Chicago this year, and plans to open four to six additional locations. But that’s just the tip of the iceberg. During the next five years, the company expects to open between 40 and 60 stores, reported Marketwatch.com.

Lands’ End currently has about 180 locations in Sears Holdings stores. But with Sears continuing to shutter stores, the specialty retailer said it will not be relying on Sears for future growth.

“[I]t’s our expectation that our Sears business at a point in time will go away and that we’ll be talking directly to the consumer through our own stores,” Lands’ End CEO Jerome Griffith said at the conference. Griffith, who assumed his position in March 2017, was previously president and CEO of upscale luggage brand Tumi Holdings.

Land’s End, which started out as a catalog company, was bought by Sears in 2002, before the department store’s acquisition by Eddie Lampert. It was spun off as a separate company in 2014.

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