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STORE SPACES

Lands’ End unveils new store

BY Marianne Wilson

Customers can shop offline and online at Lands’ End’s new store format.

The specialty apparel retailer opened a 5,000-sq.-ft. store at Burlington Mall, Burlington, Mass., giving it a total of 13 standalone U.S. locations. (Previously, Lands’ End occupied space within the former Sears store located in the same mall.).

It is the second of four to six stores that Lands’ End plans to open in 2018, and follows the opening of a store in Kildeer, Ill.

The Burlington store features a dedicated digital shopping area with a touchscreen that makes it easy for customers to shop the entire assortment online. Customers can interact with the Lands’ End brand via catalogs and a phone connected to the company’s call center, computers, a touchscreen kiosk, and sales associates available to answer any questions. Lands’ End offers free shipping and free returns for all orders placed from the store.

“Since 2006, we’ve attracted many loyal and engaged customers in the Burlington area and we’re eager to bring them a whole new Lands’ End experience,” said Jerome Griffith, CEO and president, Lands’ End. “Within the new store, we are excited to be launching new digital technology that will make it even easier to shop the brand that they have come to love.”

The store design features Lands’ End signature colors, true navy and white, which provide a classic backdrop to the modern shopping experience. The layout features “rooms” that separate and define clothing categories, making for a more intimate shopping experience in the large space. Visual displays feature Lands’ End’s seasonal, iconic items and tell the product’s history and features.

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Online eyewear brand eyebobs jumping into physical retail

BY Marianne Wilson

A Minneapolis-based online eyewear brand known for its fashion-forward stylings and irreverent attitude is expanding into brick-and-mortar.

Eyebobs will open its first retail store on May 19, at Mall of America, Bloomington, Minn. The 868-sq.-ft. space will feature the brand’s signature eyebrow aesthetic and combine edgy design elements with splashes of yellow and twists on some of the world’s most iconic works of art.

The store will showcase the company’s full collection, including prescription frames, as well as grab-and-go options like readers and sunglasses, in distinctive — and sometimes daring — shapes, sizes and color options. Employees will provide customers with personal styling assistance to help them select the frame that best suits their personality.

Founded in 2001, eyebobs gained a cult following online for its boldly designed reading glasses. The company expanded into prescription eyewear in fall 2017.

“With plans for three-year revenue growth of over 30% at the conclusion of this year, now is the perfect time for eyebobs to disrupt the traditional brick-and-mortar eyewear experience,” said Mike Hollenstein, CEO. “Retail gives us the opportunity to bring our one-of-a-kind customer service experience to a whole new audience.”

Eyebobs first tested brick and mortar in October of 2017, when it opened a retail “lab” at its headquarters in Minneapolis. The success of the space provided the company with the momentum to move forward with brick-and-mortar. Eyebobs’ will open a store at Florida Mall, Orlando, Fla., in late summer. It will feature a similar design concept to the one at Mall of America.

 

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Amazon Go expanding to two new markets

BY Marianne Wilson

Amazon is expanding its cashierless store format outside of its Seattle home base.

Amazon Go will open in Chicago and San Francisco, according to numerous media reports. Job openings for store managers in each city were first reported by The Seattle Times. An Amazon spokesperson confirmed the two planned openings to GeekWire. It did not say when the stores would open.

The first (and still the only) Amazon Go location opened to the public in January. Prior to that, it was open a year in a test mode exclusively to Amazon employees.

To shop the store, shoppers launch the Amazon Go app on their mobile device as they enter, and take the products they want off of store shelves. Amazon’s “walk out” technology automatically detects when products are taken off (or returned) to the shelves, and keeps track of them in a virtual cart. When customers are done shopping, they just leave the store. Shortly after, they receive a digital receipt and their Amazon account is also charged for the order, according to the website.

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