McDonald’s to undertake nearly $3 billion store remodeling initiative
McDonald’s Corp. is embarking on an ambitious — and costly — store remodeling program to transform the customer experience inside and outside its restaurants across the country.
The fast-food giant on Tuesday released a series a press releases detailing remodels of its restaurants throughout 2018 and 2019. All told, the program represents an investment of nearly $3 billion by McDonald’s and its franchisees, according to Marketwatch.
The remodeled locations will offer new technology and a more fun, modern experience. The remodeled locations will feature:
• Modernized dining rooms with globally and locally inspired décor, new furniture and refreshed exterior designs;
• Enhanced customer experience with digital self-order kiosks that allow customers to browse the menu, find options and tailor their meal the way they want;
• Remodeled counters that allow for table service;
• Bright and easy to read digital menu boards inside and at the drive-through;
• New designated parking spots for curbside pick-up through mobile order and pay; and
• Expanded McCafé counters and larger display cases.
The locations to be remodeled include some 840 restaurants in Texas, 550 in California, 410 restaurants, and 360 restaurants in New York.