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08/14/2018

McDonald’s to undertake nearly $3 billion store remodeling initiative

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McDonald’s Corp. is embarking on an ambitious — and costly — store remodeling program to transform the customer experience inside and outside its restaurants across the country.

The fast-food giant on Tuesday released a series a press releases detailing remodels of its restaurants throughout 2018 and 2019. All told, the program represents an investment of nearly $3 billion by McDonald’s and its franchisees, according to Marketwatch.

The remodeled locations will offer new technology and a more fun, modern experience. The remodeled locations will feature:

• Modernized dining rooms with globally and locally inspired décor, new furniture and refreshed exterior designs;

• Enhanced customer experience with digital self-order kiosks that allow customers to browse the menu, find options and tailor their meal the way they want;

• Remodeled counters that allow for table service;

• Bright and easy to read digital menu boards inside and at the drive-through;

• New designated parking spots for curbside pick-up through mobile order and pay; and

• Expanded McCafé counters and larger display cases.

The locations to be remodeled include some 840 restaurants in Texas, 550 in California, 410 restaurants, and 360 restaurants in New York.