STORE SPACES

Naturalizer to open flagships

BY Marianne Wilson

Naturalizer is set to open flagships in two high-profile locations.

The company will open a store on State Street in Chicago, and one on 34th Street in Manhattan, near Herald Square. Both locations will open on Feb.6.

The flagships are designed to engage customers and reflect the brand’s heritage (it was founded in 1927) while incorporating modern elements. Inspired by loft living, each location features comfortable try-on areas and a pop-in shop experience called the N Shop. It will showcase an evolving assortment of curated artisanal accessories and beauty products from its women-run business partners.

“Our mission with the launch of these stores is to foster and maintain closer relationships with our customers and create the ultimate destination for discovery,” said Brad Adams, senior VP of Naturalizer Retail. “New York and Chicago are both huge markets for the brand. We’re excited to bring this elevated experience to our great customers in these markets as well as introduce the brand to new customers.”

Timed with the store openings is the debut of 27 EDIT, Naturalizer’s line of premium footwear with elevated design, materials and construction. The company will also introduce a new line of branded handbags and small leather goods.

Naturalizer is owned by Caleres, which operates a diverse portfolio of global footwear brands, including Sam Edelman, Franco Sarto, Famous Footwear, LifeStride and others.

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