Online dorm supplies retailer readies to open its first pop-up stores

BY Deena M. Amato-McCoy

School is still in session in most parts of the country, but that isn’t stopping Dormify from its latest move.

The online retailer that caters to college and dorm supplies is opening three locations this month in New York City, Chicago, and Washington, D.C. Each store will enable customers to explore merchandise and styling ideas before making a purchase.

Shoppers can make an appointment or walk into any location. Each store will feature Dormify stylists — current college students or recent graduates — who will offer advice on how to style dorm rooms or apartments. Stylists will also create looks for beds, desks and walls using Dormify merchandise.

Customers can order merchandise in-store, and have items shipped directly to their dorm, according to the company.



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