STORE SPACES

Online menswear retailer to open 18 locations in 2018; reduces delivery time

BY Marianne Wilson

Made-measure menswear retailer Indochino continues to expand its brick-and-mortar footprint.

On Dec. 14, the Canadian retailer will open its 19th location, at Mall of America, Bloomington, Minn. It will be Indochino’s ninth opening this year. Heading into 2018, the company intends to accelerate growth and almost double the number of retail locations, adding up to 18 showrooms throughout the year. The sites will span North America, with potential locations including Atlanta, Austin, Nashville and San Jose, Calif., as well as additional ones in large markets such as New York and Los Angeles.

Indochino’s physical outposts are designed to bring the brand’s online experience to life. Customers are paired with a “style guide” who helps him to put together a one-of-a-kind suit or shirt. The associate helps with fabric selection, and walk shoppers through the multitude of possible combinations of fabrics and personalization options to create suits and shirts that are then made to their precise measurements and shipped directly to their door.

“It’s been an outstanding year as we continued to expand into new markets and grow the business profitably,” said CEO Drew Green. “We’ve set up an on-demand retail model so we’re able to operate with no inventory in our showrooms, leveraging a unique model that minimizing costs and maximizes savings for our customers. We’re introducing consumers around the world to a newer, smarter way to shop where customizable apparel and affordable luxury are the rule and not the exception.”

Indochino also announced it has reduced the time it takes to fulfil an order from four to three weeks due to increased efficiencies across the manufacturing and delivery cycle. The company has been working closely with strategic partner Dayang Group, one of the largest suit manufacturers in the world, which has provided new resources to enhance operations in China including a dedicated production line for the brand. It has also entered into a new partnership with a leading shipping and logistics provider, which has further reduced delivery time.

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