STORE SPACES

Online retailer eyebobs makes leap to physical space

BY Marianne Wilson

An online eyewear brand is bringing its irreverent attitude and trendy styles to brick-and-mortar.

Eyebobs will open its second retail store, at The Florida Mall in Orlando, Florida, on Saturday, Aug. 25. The 1,137-sq.-ft. space features the retailer’s iconic aesthetic with edgy design elements that include splashes of yellow and a spin on some of the world’s most iconic works of art.

The store will offer the company’s “all-in pricing” for frames and lenses, which is $89 for readers, $199 for single-vision and $299 for progressives. The assortment will include prescription readers, readers, sunglasses, and reader sunglasses in a wide variety of shapes, sizes and color options. Employees will provide styling assistance to help shoppers select the frame that best suits their personality.

Eyebobs first tested the brick and mortar model in October of 2017, with the opening of a “retail lab” at the company’s headquarters in Minneapolis. In May, the company opened its first permanent store at Mall of America.

“Our retail strategy is one component of our broader awareness building campaign. Retail gives us the opportunity to bring our one-of-a-kind customer service experience to the dynamic mix of local and tourist audiences in Orlando,” said Mike Hollenstein, CEO.

Eyebobs was founded in 2001 and quickly gained a cult following online for its boldly designed reading glasses. The company expanded into prescription eyewear in fall 2017.

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