Online retailer goes offline in Seattle
Another digitally native retailer has expanded to bricks-and-mortar.
Eco-friendly fashion brand LumberUnion has opened its first permanent store, at Pacific Place, a five-story shopping center in downtown Seattle. Founded online in 2016, the Seattle-based clothing company takes its inspiration from the natural beauty and comfort of the Pacific Northwest woods. Its signature lumberjack-inspired patterning offers a more fashion-forward version of the traditional style.
LumberUnion sources only organic, non-GMO cottons for its clothing line, which includes super-soft graphic tees and wovens as well as snapback hats. Committed to the environment and preserving America’s natural woodlands, the retailer, in cooperation with conservation organization American Forests, plants trees for every purchase made in an effort to produce a “fashion forest” that will offset tree loss and help fight climate change.
“Pacific Place was an obvious choice for us since our brand is very much the new spirit of the Pacific Northwest – and where better to anchor that spirit than the heartbeat of Seattle fashion at Pacific Place,” said Anthony Bergin, LumberUnion CEO and environmental entrepreneur.
Pacific Place owns more than 50 shops and restaurants including Barneys New York, Tiffany & Co., Kate Spade New York, Trophy Cupcakes, lululemon athletica and AMC Pacific Place 11.
Restaurant brand to unveil updated concept
The Melting Pot Restaurant is giving itself a refresh to give patrons more options.
The company will debut a reimagined restaurant concept and expanded menu offerings — the first in its 43-year history — in late spring, in Red Bank, New Jersey. The new format will feature an open design layout, with an expanded retail area and an open show kitchen, featuring cheese and chocolate courses.
“We have created multiple dining areas to provide guests their choice of atmosphere,” said Mike Lester, president of The Melting Pot Restaurants, which is best known for its fondue offerings. “While we will continue to have a dining area for the traditional Melting Pot interactive experience, the overall environment will have a fun and eclectic variety of casual dining and social bar personalities that will give our guests the option to dine how and when they like.”
The new design will be inviting and modern, with bright accents and local touches. Warm and timeless natural materials will be used throughout the space, such as wood and marble.
In addition to the prominent cheese and chocolate open kitchen that will feature hand-dipped take-home treats, the refreshed concept will highlight a craft cocktail-focused bar design. A dining area will be dedicated to a new wine tasting experience, including wine flights.
The Melting Pot has more than 115 restaurants in 34 U.S. states, Canada, and Mexico and has more than 18 international locations in development. The concept is known for offering an assortment of fondue cooking styles and a variety of unique entrées served with signature dipping sauces.
Macy’s launches in-store pop-up concept
Macy’s is looking to give more variety to shoppers with the help of a pop-up marketplace on the ground floor of its stores in select locations.
The department store company is testing a new marketplace concept called “The Market @ Macy’s,” reported CNBC, that will give select spaces to a handful of brands to promote or sell their products.
The program is being piloted in 10 cities, including Macy’s Herald Square flagship in New York, the report said, with the brands paying Macy’s a one-time fee for the space and retaining all their sales.
Most of the brands will be unique to the location of the store, according to CNBC.
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