STORE SPACES

PGA Tour Superstore ramping up store expansion

BY Marianne Wilson

PGA Tour Superstore continues to expand its brick-and-mortar presence.

The experiential golf gear and apparel retailer said it will open at least six new stores in 2019, including its first ever in New England, as it accelerates its growth strategy to expand its brick-and-mortar presence by more than 50% during the next three years. The company currently operates 35 stores in 15 states across the United States.

PGA Tour Superstore’s 2019 locations include a store in Peabody, Mass., and one in Braintree, Mass., both of which will open in February. In spring, the retailer will open in North Miami, Austin and Denver. The retailer will open a location in Sarasota, Fla., in summer.

PGA Tour Superstores offer in-house custom club fittings and repair, along with lessons from certified teaching professionals. Other attractions include practice hitting bays with swing analysis software, interactive simulators and expansive putting greens. The merchandise assortment includes clubs, accessories, footwear and a wide variety of apparel for men, women and juniors.

“We have tripled our store count across the United States over the last several years and will continue to be opportunistic and aggressively invest in our brick-and-mortar business,” said Dick Sullivan, president and CEO, PGA Tour Superstore. “Our innovative experiential retail model and our focus on integrating and investing in our e-commerce business for a solid omnichannel presence is resonating with our customers.”

PGA Tour Superstore also announced it posted an overall sales growth of 14% in 2018, fueled by strong comp store sales and double-digit e-commerce growth.

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