Convenience and healthy living are the focus of Publix Super Market’s new GreenWise Market format.
The 29,000-sq.-ft. store, which opened in Tallahassee, Florida, near Florida State University and Florida A&M University, offers a variety of prepared foods, including antibiotic-free meats, organic cheeses and vegan items, along with local and organic fruits and vegetables, body care, natural vitamins and supplements, bulk items, and seafood from sustainable fisheries. Other features include a beverage bar — serving kombucha, local craft beer, wine, smoothies and locally roasted coffee — and a large mezzanine where customers can eat and network.
GreenWise Market has a streamlined, modern look, with bold signage and industrial accents. The store is divided into sections: “Care,” “Finds,” “Eats,” “Cuts,” and “Pours.” A mixed media mural by Tallahassee artist Charity Myers marks the store's entrance
“With our new-format GreenWise Market, we will offer today’s natural and specialty customer the new and interesting products they are looking for while setting the stage to provide a uniquely different shopping experience,” said Publix senior VP of retail operations Kevin Murphy. “The customers in this growing market are looking for a brand they trust, and we are confident GreenWise Market will be their specialty, natural and organic store of choice.”
In addition to Tallahassee, other previously announced GreenWise store locations include Mount Pleasant, South Carolina; Lakeland, Florida; Boca Raton, Florida; and Marietta, Georgia. And more are expected as Publix said it continues to look for additional GreenWise locations throughout its operating area.