Report: Ikea to debut ‘open-source’ showrooms
A home furnishings retailer is scaling down its showrooms in a move to better appeal to its customers’ changing shopping habits.
Ikea is testing “open-source” designs at its full-range town-center showrooms. These are more accessible retail locations used for shoppers to pick up their purchases, according to Reuters.
While these are smaller locations, the spaces will display Ikea’s entire assortment range with the help of new digital tools, such as virtual reality, the report said.
The program is being spearheaded by the company’s brand owner and franchiser Inter Ikea division. This group also manages the company’s Supply chain management and design operations.
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Forever 21 opens new beauty store concept
Fast-fashion giant has unveiled a new freestanding store dedicated to beauty.
Riley Rose opened its first store, at Glendale Galleria, Glendale, Calif. Ten locations are due to open at GGP malls across the country by year-end.
The brand will also launch its own website this November, Fashionista.com reported.
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First Look: Adidas Originals goes big in Chicago
Adidas has opened its largest Adidas Originals location to date, a 4,966-sq.-ft. flagship in the Wicker Park neighborhood of Chicago.
The new outpost, which sits under a section of Chicago’s elevated train system, is designed to reflect its surrounding. It is full of connections to the local creative community, including an original sculpture at the front of the store by Chicago artist POSE, and custom murals created by Tubsz, a South Side native that specializes in calligraffiti (a combination of calligraphy and graffiti.)
Other elements include locally produced art (in the form of layered prints) from a non-profit group that supplies art and curriculum to Chicago Public Schools that have lost their arts funding. The art will be switched out every quarter with another local artist’s work. Because of the partnership with adidas, the group will be able to put art in three schools in the next few weeks
The flagship store also has an “L” train inspired dressing room, complete with a bench styled after those at city CTA stations. Other dressing rooms were inspired by some of the Adidas Original shoes. And there is a community wall where customers can share information about upcoming events.
“The adidas Originals flagship store in Chicago shows our ongoing commitment to exploring new and innovative ways to be part of the local community,” said Pascha Naderi-Nejad, senior brand director Adidas Originals. “Now our largest adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity.”